Self-design is crucial to the development of enterprises, mainly reflected in the following aspects.

1. Improve product competitiveness

Through independent design, enterprises can develop innovative and differentiated products according to market demand and consumer preference. Unique design not only attracts consumers, but also enhances the added value of the product and improves the premium ability of the product.

2.Cultivate enterprise core competitiveness

Design is an important part of product development and marketing strategy. Having independent design capability means that the enterprise has the ability to control the whole process from product planning to marketing, which is the key to the core competitiveness of the enterprise.

3. Promote the strategic transformation of enterprises

To adapt to the development trend of the industry, such as to provide total solutions, service-oriented transformation, enterprises need to strengthen the independent design capabilities. Design-driven innovation helps enterprises break through the traditional business model and realize innovative development.